Drishix Journal
Practical guides on D2C marketing, market intelligence, and brand building in India.
Most Indian brands write Meta ad copy the same way they write product descriptions: feature-heavy, brand-centric, and boring. Here's how AI copywriting changes the equation.
Email open rates are at 18%. WhatsApp open rates are at 95%. The math is obvious, but most Indian brands still haven't built a real WhatsApp marketing system.
Your competitors are running experiments right now that you don't know about. Here's how to build a systematic competitor tracking system that gives you early warning before the market shifts.
The "Indian consumer" isn't one person. She's 28 different people across 8 income brackets, 5 languages, and 4 completely different buying motivations. Here's how to actually understand who you're selling to.
The average Indian startup spends 3-4 weeks on a pitch deck. With AI, the first draft takes 90 seconds. Here's what that means for how founders should think about fundraising preparation.
The brands winning in Indian D2C aren't using more tools than you. They're using fewer, better-connected tools that share intelligence instead of operating in silos.